China Youthology: Anthropological Methods applied in Consumer Insights Consultancy

What can you do after graduation with an anthropology major? How can one apply anthropological methods in real jobs and in everyday life? These may be questions that bother lots of students. Well, here is an example of what to do with anthropological training. 

A group of young people established this company called China Youthology, which is now one of China's top Consumer Insights consultancies. Many of the members have anthropological background and the company has been applying methods such as in-depth interviews and focus-group discussions into their research, to help companies and society understand the real life and needs of Chinese youth.

As they put it:"We offer provocative insights about Chinese youth and facilitate the use of insights to spark actions in the market and society."

To find out more about their work with companies and their research, please visit their company website and blog. You can also check out their recent project "China Normal: Lower Tier Youth Research" here.

Graduates interested in job openings can also check them out here.